Branding &
Re-branding
Welcome to my branding projects. These works collect identity systems, rebrand directions, and visual experiments developed across beauty, food and beverage, education, and lifestyle categories.
by “Mikfun”
Phuc Long Coffee
Experimental rebrand direction for a long-standing Vietnamese beverage brand. Focused on a more cohesive visual system, stronger recognition, and clearer packaging hierarchy.
#Teamwork
Duc Vinh-Huong Trà-
Dinh Chiêu-Minh Phương
Phuc Long Coffee & Tea brand was founded in 1968 on the famous tea highland in Bao Loc (Lam Dong). Phuc Long hopes to bring their consumers directly prepared fresh, sapid tea and coffee products, and to preserve traditional Vietnamese flavor to serve customers hand-on with modern style and reasonable prices.
Phuc Long's mission is to create a leading Vietnamese brand in tea and coffee, bringing joy and affection to their customers.
Old logo
New logo
#006834
C100 M0 Y94 K48
R0 G104 B52
#00793F
C100 M0 Y94 K35
R0 G121 B63
#4DB96C
fresh leaf green
R77 G185 B108
#005A70
deep teal
R0 G90 B112
#0090AA
bright aqua
R0 G144 B170
#4EAB9D
soft jade
R78 G171 B157
Buong Coffee
Buông Coffee is a café in Quảng Ngãi, Vietnam, completed at the end of 2025.
Buông Coffee is a space inspired by the flow of life—gentle, natural, and ever-changing. Amid the rush of everyday life, Buông offers a place to pause, unwind, and let go of what no longer serves.
With raw materials and a warm, earthy palette, the space creates a calm and intimate atmosphere—like a quiet moment to return to yourself..
#700d0e
C32 M100 Y100 K46
R112 G13 B14
#eddccb
C5 M10 Y16 K0
R237 G220 B203
#bf784b
C20 M53 Y73 K3
R191 G120 B75
#903117
C26 M87 Y100 K23
R144 G49 B23
#183527
C83 M49 Y78 K57
R24 G53 B39
Twinkle Star Preschool
Twinkle Star is a school project for children, developed in early 2025, with the aim of creating an international-standard environment for children around the world.
“Nurturing little stars around the world.”
Twinkle Star was founded as an international preschool, with the mission of building the best foundation for young children. We are dedicated to nurturing every child with care and equality, regardless of where they come from.
At Twinkle Star, we believe every child is a star—protected, valued, and given the opportunity to grow in a well-rounded environment. No matter their skin color, every child deserves love, education, care, and respect.
#545935
C61 M47 Y84 K84
R84 G89 B53
#8e4c31
C31 M73 Y84 K26
R142 G76 B49
#eed6bc
C6 M15 Y25 K0
R238 G214 B188
Nhien Candles
Nhiên is a scented candle brand created as a personal project, with the desire to bring customers a sense of relaxation and self-love after long, tiring days.
Là Nhiên, Là Chính Bạn
Nhiên was created as a scented candle brand with the desire to bring customers a sense of experience and relaxation after long, tiring days. The brand aims to be a companion—one that understands and encourages customers to love themselves more.
Nhiên seeks to spread the spirit of self-love and appreciation for everything around you. To "spread" is to share love, and at the same time, to diffuse fragrance.
#099E43
Pantone: 148-16U
C80 M0 Y100 K13
R9 G158 B67
#0DB14B
Pantone: 148-8U
C80 M0 Y100 K0
R13 G177 B75
#FBAD18
Pantone: 14-8U
C0 M36 Y100 K0
R251 G173 B24
Nhiên aims to spread the spirit of self-love and appreciation for everything around you. “Spreading” here means both sharing love and diffusing fragrance.
Beyond its core scents, Nhiên’s new collection embraces individuality, with its main inspiration drawn from Western astrology.
Memoi Studio
Founded in 2025 in Singapore, MEMOI is a premium fashion brand. The name "MEMOI" stands for "Me & Mới" (new), reflecting a spirit of constant renewal and becoming better, more beautiful every day.
Me & Mới
MEMOI was born from the belief that fashion is not just about clothing—it is a form of self-expression and personal evolution. Every collection is designed to help women feel confident, elegant, and true to themselves.
The brand identity draws from the graceful curves of a butterfly motif, symbolizing transformation and beauty. Combined with a rich burgundy palette and refined typography, MEMOI communicates timeless sophistication.
Color: #620D19
C35 M97 Y82 K53
R98 G13 B25
Color: #F0E9DE
C5 M6 Y11 K0
R240 G233 B222
A Healing Walk
This is a page that shares each person's journey to find relaxation and better understand themselves after the fatigue of daily life.
Inspired by the image of a growing sprout, with a green and orange color palette, it represents balance and natural growth.
A Healing Walk (ahw)
A Healing Walk is a journey of healing, built on the connection between body, mind, and nature. Inspired by gentle movements and a slower pace of life, the brand brings a sense of calm, helping each person rediscover inner balance.
With warm tones, natural materials, and a minimalist spirit, A Healing Walk is not just an experience, but a gentle reminder to listen to yourself, care for your well-being, and move through life with more ease.
Color
#EB7223
C: 4 R: 235
M: 68 G: 114
Y: 100 B: 35
K: 0
a|
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789
Body text
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789
Color
#28361B
C: 72 R: 72
M: 52 G: 52
Y: 87 B: 63
K: 63
A Healing Walk is also a deeply personal journey—one that doesn't require perfection or complete understanding from the start. It is a continuous process of observing, accepting, and gently adjusting, as we move between inner awareness and the world around us.
Through small, mindful actions and everyday moments, the journey becomes a practice of balance—where nature, self, and life exist in quiet harmony.
Suho Studio
Suho Studio is a studio founded in 2023, offering services such as TVC production, vlogs, and event coverage. In 2026, it underwent a brand identity refresh featuring a dragon symbol, with the ambition to grow and expand further in the future.
SUHO Creative is a creative studio founded in 2023, specializing in visual and video production, including TVCs, vlogs, and media projects. In 2026, SUHO underwent a brand refresh, introducing a dragon symbol—representing strength, transformation, and the ambition to grow further.
The new identity reflects a more dynamic and forward-thinking spirit, marking a new phase of development where SUHO aims to become a trusted partner in building brand stories and visual experiences.
#FFFFFF
#272727
#0C0010
#FDF4DA
#FFD67D
Typography
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789
Ahri Color
Ahri Color is a small studio specializing in personal color services—helping individuals identify their ideal color palette based on their skin tone to guide makeup choices and personal style.
Ahri Color is a small studio specializing in personal color services, helping individuals discover the color palettes that best suit their skin tone and personal style. Through color analysis, Ahri aims to enhance natural beauty and boost confidence in makeup and self-expression.
With a soft, feminine, and modern aesthetic, Ahri Color is not only a place for color consultation but also a space to explore and define your unique beauty. The brand's logo features a gentle, playful style with a pink-dominant palette, rounded typography, and delicate details—reflecting a sense of warmth, approachability, and a distinct visual identity.
Color: #f6a8c2
C0 M38 Y3 K0
R246 G168 B194
Color: #dc1d25
C5 M100 Y96 K0
R220 G29 B37
